Case Studies

Results, published only once they're real.

Trendline doesn't publish a result until a client has actually completed a full cycle of getting the numbers to agree: a real, dated number, not a projection. That's the same standard the guarantee holds the work to, applied to how it's talked about, too.

On anonymity and NDAs: every case study below describes a real, dated engagement. Client names are withheld and identifying details are generalized in every one of them, per the NDA each engagement is covered by, unless a case study says otherwise. The dates, figures, and outcomes are real; only who they belong to is masked.

One case study is different: it describes a Growth Wizards program run directly by Alex, not a client engagement, so it isn't covered by an NDA and says so on its own page. Everything else here is a client's work, kept anonymous by design.

Results, published only once they're real.

A side hustle became a second business unit in 100 days.

Cold DMs turned into a $1.5M recurring coaching business.

Millions of signups, and a lifetime value problem underneath them.

Losing 73% of active users to Uber Eats, and staying alive anyway.

A $700k-a-week meal delivery brand fell to $64k, then rebuilt around lifetime value.

The market leader cut most of its own catalog, and revenue doubled anyway.

8 in 10 members quit after month one. Affiliates got that down to 5 in 10.

Testing a new product got ten times more expensive. A suite of AI agents made revenue 25 times bigger anyway.

Two months of lead magnets produced zero measurable results. Handing the close back to sales added $1.2 million.

One-time software sales already made $65 million a year. Repackaging it into subscriptions grew past that.

Thirty entrepreneurs went from zero to $6,000 a month in six weeks. Together they've done $5 million.

An agency already making $150,000 a month at 58% margin walked away to build something harder.

90% of qualified leads had a lifetime value near zero. Reactivating a third of them created $24,000 in LTV each.

The fastest way to see if there's a gap worth fixing is to check your own numbers.